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Electric motorcycle makers drive overseas

Electric motorcycle makers drive overseas

Source: Internet

Editor: GlobalEV

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2024-02-06 13:57:00


WUXI — An electric motorcycle manufacturer in Wuxi, East China's Jiangsu province, has found instant popularity online after its electric tricycle became the talk of a US town recently.
无锡——最近,中国东部江苏省无锡市的一家电动摩托车制造商的电动三轮车成为美国小镇的热门话题,该制造商在网上迅速走红。

Wu Bo ordered the tricycle online in December as a Christmas gift for her father-in-law in the city of Dearborn, Michigan.
去年12月,吴博在网上订购了这辆三轮车,作为送给密歇根州迪尔伯恩市公公的圣诞礼物。

The $600 electric vehicle, with its zippy maneuverability and an open cargo bed, soon captured the attention of the neighborhood, enticing local residents to take it for a test ride.
这款售价600美元的电动车凭借其敏捷的机动性和开放式载货箱,很快吸引了附近居民的注意,吸引了当地居民试驾。

"This is beyond our expectations, knowing that our product has brought so much fun to a US family," said Qin Xiaoming, a manager with Jiangsu Guowei Motorcycle.
江苏国威摩托车有限公司经理秦晓明表示:“这超出了我们的预期,因为我们知道我们的产品给美国家庭带来了很多乐趣。”

"I guess they'd never seen this stuff before," he said. "It's easy to drive. It can carry cargo and people, and it requires no gasoline at all. These features have combined to make them excited."
“我想他们以前从未见过这种东西,”他说。“它很容易驾驶。它可以运送货物和人员,而且根本不需要汽油。这些功能结合在一起让他们感到兴奋。”

The tricycle's popularity jumped after Wu recorded footage of the ensuing joy ride and shared it across various social media platforms in China.
随后在吴女士录制了欢乐骑行视频并在中国的各种社交媒体平台上分享后,三轮车的受欢迎程度大幅上升。

The viral videos have amassed tens of millions of views and resonated with netizens, prompting enthusiastic suggestions for overseas business expansion.
这个快速传播的视频已经积累了数千万的浏览量,并引起了网民的共鸣,引发了人们对海外业务扩张的热情建议。

The manufacturer became keenly aware of the vast opportunities made possible on a global scale by this sudden surge in popularity. In fact, according to Ni Xiaofeng, general manager of Guowei, the number of online orders from the US has nearly tripled since January.
制造商敏锐地意识到,这种突然激增的受欢迎程度在全球范围内带来了巨大的机遇。事实上,根据国威总经理倪晓峰的说法,自1月以来,来自美国的在线订单数量几乎增加了两倍。

"Those videos gave us lots of confidence. We can see huge potential ahead, because two and three-wheeled electric motorcycles will remain a low-carbon option for short-distance commuting in the foreseeable future," he said.
他说:“这些视频给了我们很大的信心。我们可以看到未来的巨大潜力,因为在可预见的未来,两轮和三轮电动摩托车仍将是短途通勤的低碳选择。”。

Ni revealed that the 23-year-old company, based in Wuxi's Xishan district, strategized overseas plans more than a decade ago and has established solid sales networks in more than 80 countries and regions.
倪透露,这家总部位于无锡锡山区创办23年的公司十多年前就制定了海外战略,并在80多个国家和地区建立了稳固的销售网络。

Guowei is a constant participant in domestic and global industrial exhibitions and trade fairs.
国威是国内外工业展览和交易会的常客。

The company's next step is to enhance its localization efforts, including building factories overseas and studying the safety and quality regulations of targeted markets, he added.
他补充说,该公司的下一步是加强本地化工作,包括在海外建厂,研究目标市场的安全和质量法规。

Dubbed the Chinese capital of electric motorcycles, Xishan is home to tens of thousands of electric motorcycle makers. Official figures show that more than 22 million EM units rolled off the line here in 2022, accounting for around one-third of the nation's annual output and generating some 66 billion yuan ($9.2 billion) in revenue.
被誉为中国电动摩托车之都的锡山,拥有数以万计的电动摩托车制造商。官方数据显示,2022年,超过2200万台电动汽车在这里下线,约占全国年产量的三分之一,创造了约660亿元人民币(92亿美元)的收入。

More local players have responded to the nation's call of "going out "in recent years, said Shen Yu, secretary-general of the Xishan District Electric Vehicle Foreign Trade Association.
锡山区电动车对外贸易协会秘书长沈瑜表示,近年来,越来越多的本土企业响应了国家“走出去”的号召。

Shen estimates that the national average growth of EM exports in 2023 reached 20 percent despite a sluggish global economy.
沈估计,尽管全球经济疲软,2023年新兴市场出口的全国平均增长率仍达到20%。

In Xishan alone, more than 160 motorcycle makers are exporting their products and opening brand stores in over 140 countries and regions, he added.
他补充说,仅在锡山,就有160多家摩托车制造商在140多个国家和地区出口产品并开设品牌店。

"Based on my couple of years of experience in this industry, I would say that China is dominating this industry pretty well due to its great supply chain and affordable prices," he said.
他说:“根据我在这个行业的几年经验,我认为中国凭借其强大的供应链和实惠的价格,在这个行业中占据了相当大的主导地位。”。