The Qatar World Cup has come to an end, and although the Chinese team failed to step onto Qatar's green field, the Chinese brand Yadea, which sells " electric vehicles," has gained attention through rolling advertisements on the sidelines of the stadium.
卡塔尔世界杯已落下帷幕，虽然中国队没能踏上卡塔尔的绿茵场，卖“小电驴”的中国品牌雅迪却靠着球场边的滚动广告赚足了眼球。
Faced with a highly saturated domestic market, many manufacturers have turned their attention to overseas markets in search of new growth points. While domestic electric vehicles advertise on the World Cup stage, they have also effectively sold to various parts of the world. According to statistics, in 2021, Chinese export of electric bicycles reached 22.9 million units, a year-on-year increase of 27.7%; The export value was 5.29 billion US dollars, a year-on-year increase of 50.8%.
面对高度饱和的国内市场，诸多生产商不约而同地将目光转向海外，以寻求新的增长点——国产小电驴把广告打到世界杯赛场的同时，也切实地卖到了世界各地：据统计，2021年，我国电动自行车整车出口2290万辆，同比增长27.7%；出口额52.9亿美元，同比增长50.8%。
On the one hand, compared to domestic markets, overseas markets have higher profit margins and shorter payment cycles, giving companies subjective motivation to go global; On the other hand, in recent years, the recognition and acceptance of electric bicycles in foreign countries have also been continuously increasing, and there is an objective demand in the market for domestically produced electric bicycles.
一方面，相比国内，海外市场利润率更高、回款周期更短，企业有走出去的主观动力；另一方面，近年来国外对电动自行车的认知度和接受度也在不断提升，市场对国产电动自行车存在客观需求。
In addition, against the backdrop of global emissions reduction and environmental protection, electrification in the transportation sector has become a trend, and the overseas market for electric bicycles has been "activated". Since 2020, multiple countries including the UK, France, Italy, and others have successively introduced relevant policies. The Indian and Southeast Asian markets also have enormous potential. In 2022, the size of the Indian electric bicycle market will grow by more than five times; Some Southeast Asian countries have also put “oil-to-electricity on the agenda, encouraging consumers to switch motorcycles to electric bicycles.
另外，在当前全球减排环保的大背景下，出行领域的电动化已是大势所趋，电动自行车的海外市场已经被“激活”。2020年以来，包括英国、法国、意大利等在内的多个国家先后出台过相关政策。印度及东南亚市场同样拥有巨大潜力。2022年，印度电动自行车市场规模增长超过5倍；一些东南亚国家也已将“限油换电”提上议事日程，鼓励消费者将摩托车换为电动自行车。
Against the backdrop of the pandemic and the combined stimulus of subsidy policies, a wave of E-bike consumption began in Europe in the second half of 2020, with annual sales approaching 4.5 million vehicles and annual sales reaching 10 billion euros. Among them, Germany alone sold 2 million vehicles throughout 2020.
The journey of Little Electric Donkey to the sea is also a new story for Chinese brands to go global.
在疫情大背景和补贴政策的共同刺激下，从2020年下半年开始，欧洲掀起一股E-bike消费热潮，年销量直逼450万辆，年销售额达100亿欧元。其中，仅德国一地2020年全年就卖出了200万辆。
The journey of electric vehicles to overseas is also a new story for Chinese brands to go global.
小电驴的出海之路，也是中国品牌走出去的新故事。
卡塔尔世界杯已落下帷幕，虽然中国队没能踏上卡塔尔的绿茵场，卖“小电驴”的中国品牌雅迪却靠着球场边的滚动广告赚足了眼球。
Faced with a highly saturated domestic market, many manufacturers have turned their attention to overseas markets in search of new growth points. While domestic electric vehicles advertise on the World Cup stage, they have also effectively sold to various parts of the world. According to statistics, in 2021, Chinese export of electric bicycles reached 22.9 million units, a year-on-year increase of 27.7%; The export value was 5.29 billion US dollars, a year-on-year increase of 50.8%.
面对高度饱和的国内市场，诸多生产商不约而同地将目光转向海外，以寻求新的增长点——国产小电驴把广告打到世界杯赛场的同时，也切实地卖到了世界各地：据统计，2021年，我国电动自行车整车出口2290万辆，同比增长27.7%；出口额52.9亿美元，同比增长50.8%。
On the one hand, compared to domestic markets, overseas markets have higher profit margins and shorter payment cycles, giving companies subjective motivation to go global; On the other hand, in recent years, the recognition and acceptance of electric bicycles in foreign countries have also been continuously increasing, and there is an objective demand in the market for domestically produced electric bicycles.
一方面，相比国内，海外市场利润率更高、回款周期更短，企业有走出去的主观动力；另一方面，近年来国外对电动自行车的认知度和接受度也在不断提升，市场对国产电动自行车存在客观需求。
In addition, against the backdrop of global emissions reduction and environmental protection, electrification in the transportation sector has become a trend, and the overseas market for electric bicycles has been "activated". Since 2020, multiple countries including the UK, France, Italy, and others have successively introduced relevant policies. The Indian and Southeast Asian markets also have enormous potential. In 2022, the size of the Indian electric bicycle market will grow by more than five times; Some Southeast Asian countries have also put “oil-to-electricity on the agenda, encouraging consumers to switch motorcycles to electric bicycles.
另外，在当前全球减排环保的大背景下，出行领域的电动化已是大势所趋，电动自行车的海外市场已经被“激活”。2020年以来，包括英国、法国、意大利等在内的多个国家先后出台过相关政策。印度及东南亚市场同样拥有巨大潜力。2022年，印度电动自行车市场规模增长超过5倍；一些东南亚国家也已将“限油换电”提上议事日程，鼓励消费者将摩托车换为电动自行车。
Against the backdrop of the pandemic and the combined stimulus of subsidy policies, a wave of E-bike consumption began in Europe in the second half of 2020, with annual sales approaching 4.5 million vehicles and annual sales reaching 10 billion euros. Among them, Germany alone sold 2 million vehicles throughout 2020.
The journey of Little Electric Donkey to the sea is also a new story for Chinese brands to go global.
在疫情大背景和补贴政策的共同刺激下，从2020年下半年开始，欧洲掀起一股E-bike消费热潮，年销量直逼450万辆，年销售额达100亿欧元。其中，仅德国一地2020年全年就卖出了200万辆。
The journey of electric vehicles to overseas is also a new story for Chinese brands to go global.
小电驴的出海之路，也是中国品牌走出去的新故事。
