Segway-Ninebot, a Chinese company known for its self-balancing scooters, will push to expand its presence in the global short-distance transportation industry after its products and services have now become available in more than 100 countries and regions.
九号公司是一家以自平衡滑板车而闻名的中国公司，在其产品和服务现已在100多个国家和地区上市后，将推动扩大其在全球短途运输行业的影响力。
Aiming to be a pioneer in micromobility, Segway-Ninebot's efforts to resonate with global consumers offer a peek into how forward-looking Chinese tech companies are exploring overseas markets in unique ways.
九号公司旨在成为微出行领域的先驱，努力与全球消费者产生共鸣，让人们一窥具有前瞻性的中国科技公司如何以独特的方式探索海外市场。
Segway-Ninebot's international ambitions come as a growing number of workers around the world are gravitating towards micro-mobility vehicles such as bicycles, electric mopeds and electric kick scooters, after the COVID-19 pandemic abates and people began traveling more short distances, according to consulting firm McKinsey & Co's research.
咨询公司麦肯锡咨询公司的研究显示，在新冠肺炎疫情缓解，人们开始进行更短距离的旅行后，九号公司的国际雄心正伴随着世界各地越来越多的工人转向自行车、电动助力车和电动滑板车等微型交通工具。
Nearly 70 percent of 6,000 respondents from China, France, Germany, Italy, the United Kingdom and the United States said they were willing to use smaller, more environmentally friendly forms of transport for their commute, McKinsey said in a report in December.
麦肯锡在12月的一份报告中表示，来自中国、法国、德国、意大利、英国和美国的6000名受访者中，近70%表示他们愿意使用更小、更环保的交通工具通勤。
Wang Ye, CEO of Segway-Ninebot, said as a smart mobility company, it aims to offer global consumers zero-emissions transportation tools for a variety of travel needs within a radius of 50 kilometers.
九号公司首席执行官王野表示，作为一家智能出行公司，它的目标是为全球消费者提供50公里半径范围内的各种出行需求的零排放交通工具。
Already the world's largest electric kick scooter-maker and providing over 75 percent of shared scooters worldwide, the company aims to grow its overseas presence by fully leveraging its research and development prowess, global business layout and supply chain advantages in China.
该公司已经是世界上最大的电动滑板车制造商，在全球范围内提供超过75%的共享滑板车，其目标是通过充分利用其在中国的研发实力、全球业务布局和供应链优势来扩大其海外业务。
"We are a product-driven company. When designing a product, we must be aware that it is developed for global consumers, like people in Spain, Japan, China and the rest of the world," Wang said.
王野说：“我们是一家以产品为导向的公司。在设计产品时，我们必须意识到它是为全球消费者开发的，就像西班牙、日本、中国和世界其他地区的人一样。”。
According to Wang, consumer preference for products differs significantly by geography and culture. For instance, when the company developed its first-generation electric kick scooter, its size was designed to accommodate Chinese consumers' body types, so it was equipped with only a 300-watt drive motor.
王野表示，消费者对产品的偏好因地理和文化而异。例如，当该公司开发第一代电动滑板车时，其尺寸是为适应中国消费者的体型而设计的，因此它只配备了300瓦的驱动电机。
But when the product went on the German market, it had to be redesigned, for Germans are generally taller than Chinese. Otherwise, the product could only be sold to German children rather than adults. Also, the road conditions in Germany vary considerably from that of China. Therefore, the tires of the electric kick scooters also needed to be altered.
但当该产品进入德国市场时，必须重新设计，因为德国人通常比中国人高。否则，该产品只能卖给德国儿童，而不是成年人。此外，德国的道路状况与中国有很大不同。因此，电动滑板车的轮胎也需要更换。
Wang also highlighted the importance of strict compliance with laws and regulations in different regional markets and the efforts to be part of local communities.
王野还强调了严格遵守不同区域市场法律法规的重要性，以及努力成为当地社区一员。
Huang Chen, senior vice-president of Segway-Ninebot, said it is of high importance to focus on key markets when going global and come up with different strategies to stay close to local users.
九号公司高级副总裁黄琛表示，在走向全球时，关注关键市场并制定不同的策略以贴近当地用户非常重要。
When Huang found out in 2020 that Graham Pollard, an online influencer, initiated a 4,000-mile cross-country journey in the United States with a Segway-Ninebot electric scooter, he reached out to him and sponsored the journey. Later, Segway Across America became a major event in the US market－held for three consecutive years, with many users joining in for a long ride and exploring the country.
2020年，当黄琛发现网络红人Graham Pollard驾驶九号电动车在美国发起了一次4000英里的越野之旅时，他联系了他并赞助了这次旅行。后来，Segway Across America成为美国市场的一项重大活动，连续三年举办，许多用户参加了长途旅行并探索了这个国家。
Segway-Ninebot came into being in 2015 after Beijing-based Ninebot acquired Segway, which was established in the US in 1999. The background laid a foundation for its global business layout.
九号公司成立于2015年，总部位于北京的九号收购了1999年在美国成立的赛格威。这一背景为其全球业务布局奠定了基础。
Currently, Segway-Ninebot has established a presence in sectors including self-balancing scooters, e-scooters, e-bikes, e-mopeds and all-terrain vehicles. It is also actively exploring emerging businesses such as delivery robots, robotic lawnmowers and other innovative businesses.
目前，九号公司已在自平衡滑板车、电动车、电动自行车、电动轻便摩托车和全地形车等领域建立了业务。它还积极探索新兴业务，如送货机器人、机器人割草机和其他创新业务。
The company said it has extensive partnerships with more than 1,000 overseas retailers and e-commerce platforms, including Amazon, Costco, Walmart, Athena, Best Buy and Indiegogo.
该公司表示，它与1000多家海外零售商和电子商务平台建立了广泛的合作关系，包括亚马逊、好市多、沃尔玛、雅典娜、百思买和Indiegogo。
China's supply chain advantages are also one of the keys to helping Chinese companies such as Segway-Ninebot go global. Based on China's complete and highly efficient supply chains, Segway-Ninebot said it has accumulated enough manufacturing experience, as well as good quality control capabilities and price bargaining power in key components, such as chips and electrical machinery.
中国的供应链优势也是帮助九号等中国公司走向全球的关键之一。九号公司表示，基于中国完整高效的供应链，它在芯片和电机等关键零部件方面积累了足够的制造经验，以及良好的质量控制能力和价格议价能力。
China produced 3.64 million units of e-scooters in 2020, accounting for 85.52 percent of the total global output. Segway-Ninebot was the world's largest electric kick-scooter producer, selling over 2.3 million e-scooters that year, according to data market research company QYResearch.
2020年，中国生产了364万辆电动车，占全球总产量的85.52%。根据数据市场研究公司QYResearch的数据，九号公司是世界上最大的电动滑板车生产商，当年销售了230多万辆电动车。
