Aima Technology Group Co Ltd, one of the major two-wheel electric vehicle manufacturers in China, is stepping up efforts in overseas markets, according to the company's management.
爱玛科技集团有限公司管理层表示，本公司是中国主要的两轮电动车制造商之一，正在加紧开拓海外市场。
"We believe now is a good opportunity to go global," said Mo Xuan, branding chief of Aima Technology Group Co Ltd. "The demand for two-wheel electric vehicles is surging because of the COVID-19 and the skyrocketing oil price. Meanwhile, many governments are also offering subsidiaries for electric vehicles purchases to fulfill their low carbon emission commitments."
“我们认为现在是一个走出去的好机会，”爱玛科技集团有限公司品牌总监莫炫说，“由于新冠肺炎和油价飙升，两轮电动车的需求激增。与此同时，许多政府也在为电动车购买提供津贴，以履行其低碳排放承诺。”
According to Mo, the company set up an international business unit at the beginning of 2021, paving the way for expanding overseas. And Aima will focus on exploring North America, Europe and Southeast Asia. The global market potential, Mo stressed, is also huge though China is currently the world's largest electric vehicle market. According to Electric Bikes Worldwide Report, China accounts for more than 90 percent of the global market.
据莫总介绍，该公司于2021年初成立了一个国际业务部门，为海外扩张铺平了道路。爱玛将专注于探索北美、欧洲和东南亚。莫总强调，尽管中国目前是世界上最大的电动车市场，但全球市场潜力也是巨大的。根据《电动自行车全球报告》，中国占全球市场的90%以上。
"We expect the global market to reach a similar scale like that of China after five years due to the global commitment to reduce carbon emission," said Mo. "And we will adopt a localization strategy by producing tailored-made products based on different markets' demand. Meanwhile, we will also upgrade the global manufacturing system and strengthen our core advantage."
莫总说：“由于全球致力于减少碳排放，我们预计五年后全球市场将达到与中国类似的规模。我们将采取本地化战略，根据不同市场的需求生产量身定制的产品。同时，我们还将升级全球制造体系，加强我们的核心优势。”
According to the company's financial statement for 2021, Aima's sales revenue increased by 19.33 percent year-on-year to 15.4 billion yuan ($2.3 billion), and its net income jumped by 10.94 percent on a yearly basis to 664 million yuan. While its first-quarter sales revenue skyrocketed by 46.65 percent year-on-year to 4.59 billion yuan and its net project surged by 108.9 percent to 317 million yuan, despite the growing cost of raw materials.
根据公司2021年的财务报表，爱玛的销售收入同比增长19.33%，达到154亿元人民币（23亿美元），净收入同比增长10.94%，达到6.64亿元人民币。尽管原材料成本不断增长，但其第一季度的销售收入同比飙升46.65%，达到45.9亿元，净项目激增108.9%，达到3.17亿元。
"This is mainly due to our strategy to upgrade our products with a higher profit margin and better function," said Mo. "Meanwhile, we increased our stock of raw materials before the price increase."
莫总说：“这主要是因为我们的战略是升级我们的产品，以获得更高的利润率和更好的功能。同时，我们在涨价之前增加了原材料库存。”
Aima has just upgraded its logo design to make it more fashionable and added high-tech elements to attract young customers.
爱玛刚刚升级了其标志设计，使其更加时尚，并添加了高科技元素来吸引年轻客户。
"This is our latest effort to make our products more popular with young consumers, with more high-tech and intentional elements," said Mo. "And that's why we invited Rob Janoff, the Apple logo designer, to be responsible for our logo upgrading."
莫总说：“这是我们的最新努力，旨在让我们的产品更受年轻消费者的欢迎，加入更多高科技和有意为之的元素。这就是为什么我们邀请苹果标志设计师Rob Janoff负责我们的标志升级。”
Since 2019, Aima has launched a series of reforms to transform it from a traditional manufacturer to a fashionable technology company,
自2019年以来，爱玛推出了一系列改革，将其从传统制造商转变为时尚科技公司，
Founded in Tianjin in 1999, Aima is one of the leading manufacturers of electric bicycles, electric mopeds and electric motorcycles. With seven production bases and more than 2,000 dealers across the country, the company sold more than 8.5 million vehicles last year. Aima also topped the e-bike brands on the list of China Brand Power Index (CBPI) guided by Chnbrand for years.
爱玛于1999年成立于天津，是国内领先的电动自行车、电动助力车和电动摩托车制造商之一。该公司在全国拥有七个生产基地和2000多家经销商，去年销量超过850万辆。爱玛还连续多年位居中国品牌力指数（CBPI）榜首。
