NIU, the #1 Smart Electric Scooter brand in the world, with over 350,000 scooters since launching, arrives in Spain to introduce the N-Series and M-Series. NIU collaborated with Motos Bordoy, NIU’s Spanish distributor, to organize a launch event in Madrid where Spanish press and influencers were able to meet the brand and discover NIU for themselves.
小牛电动是世界上排名第一的智能电动车品牌，自推出以来拥有超过35万辆电动车，它将抵达西班牙，推出N系列和M系列。小牛电动与西班牙经销商Motos Bordoy合作，在马德里组织了一场发布会，西班牙媒体和有影响力的人在这里能够与该品牌见面，并亲自探索小牛电动。
To create a buzz in social media around the launch of NIU, Spanish-based digital influencers were invited to the event. All invited influencers were millennial who were used to using motorbikes and who’s also a gadgets and technology lover. 10 influencers attended and it resulted in 38 Instagram stories and a global reach of 823,100
为了在社交媒体上围绕小牛电动的推出引起轰动，西班牙的数字影响者被邀请参加此次活动。所有受邀的影响者都是千禧一代，他们习惯于使用摩托车，也是一个小工具和技术爱好者。10位有影响力的人参加了活动，在Instagram上发布了38个故事，全球影响力达到823100。
During the event, 48 journalists from respective media listened to presentations from Joseph Constanty, Director of International, and Alejandro Castanera, Project Manager NIU Spain, introducing NIU to the Spanish market, followed by a short Q&A.
活动期间，来自各媒体的48名记者听取了国际总监Joseph Constanti和西班牙小牛电动项目经理Alejandro Castanera的演讲，向西班牙市场介绍了小牛电动，随后进行了简短的问答。
Urban test drives were conducted through central Madrid, with a route of approximately 2 kilometers. The riders were always accompanied by brand staff as they explored the Spanish Capital on the NIU smart electric scooters.
在马德里市中心进行了城市试驾，路线约2公里。骑手们乘坐小牛智能电动车探索西班牙首都时，总是有品牌工作人员陪同。
While attendees enjoyed the brand exhibition and waited for their turn to drive, the exposition area provided catering and included a fun photobooth for NIU fans to take away graphic souvenir photos home.
当与会者欣赏品牌展览并等待轮到他们开车时，博览会区域提供餐饮服务，并包括一个有趣的摄影棚，供小牛电动粉丝将图形纪念品照片带回家。
Following the event, the online, print and television coverage generated a reach of over 15 million, including national coverage from El Motor, La Vanguardia, El Español and more.
活动结束后，在线、印刷和电视报道的受众超过1500万，包括El Motor、La Vanguardia、El Español等的全国报道。
小牛电动是世界上排名第一的智能电动车品牌，自推出以来拥有超过35万辆电动车，它将抵达西班牙，推出N系列和M系列。小牛电动与西班牙经销商Motos Bordoy合作，在马德里组织了一场发布会，西班牙媒体和有影响力的人在这里能够与该品牌见面，并亲自探索小牛电动。
To create a buzz in social media around the launch of NIU, Spanish-based digital influencers were invited to the event. All invited influencers were millennial who were used to using motorbikes and who’s also a gadgets and technology lover. 10 influencers attended and it resulted in 38 Instagram stories and a global reach of 823,100
为了在社交媒体上围绕小牛电动的推出引起轰动，西班牙的数字影响者被邀请参加此次活动。所有受邀的影响者都是千禧一代，他们习惯于使用摩托车，也是一个小工具和技术爱好者。10位有影响力的人参加了活动，在Instagram上发布了38个故事，全球影响力达到823100。
During the event, 48 journalists from respective media listened to presentations from Joseph Constanty, Director of International, and Alejandro Castanera, Project Manager NIU Spain, introducing NIU to the Spanish market, followed by a short Q&A.
活动期间，来自各媒体的48名记者听取了国际总监Joseph Constanti和西班牙小牛电动项目经理Alejandro Castanera的演讲，向西班牙市场介绍了小牛电动，随后进行了简短的问答。
Urban test drives were conducted through central Madrid, with a route of approximately 2 kilometers. The riders were always accompanied by brand staff as they explored the Spanish Capital on the NIU smart electric scooters.
在马德里市中心进行了城市试驾，路线约2公里。骑手们乘坐小牛智能电动车探索西班牙首都时，总是有品牌工作人员陪同。
While attendees enjoyed the brand exhibition and waited for their turn to drive, the exposition area provided catering and included a fun photobooth for NIU fans to take away graphic souvenir photos home.
当与会者欣赏品牌展览并等待轮到他们开车时，博览会区域提供餐饮服务，并包括一个有趣的摄影棚，供小牛电动粉丝将图形纪念品照片带回家。
Following the event, the online, print and television coverage generated a reach of over 15 million, including national coverage from El Motor, La Vanguardia, El Español and more.
活动结束后，在线、印刷和电视报道的受众超过1500万，包括El Motor、La Vanguardia、El Español等的全国报道。
