The past 2023 has been a year full of challenges and opportunities in the development of the SUNRA brand. Against the background of fierce competition in the electric vehicle industry, SUNRA has actively responded, continuously optimized its business strategies, and strived to maintain the steady development of the company. In 2024, SUNRA will continue to release the core strength of the brand, grasp the key words of product quality and innovation to further achieve high-quality operations, and at the same time bring a more excellent travel experience to global users.
过去的2023年是新日品牌发展充满挑战和机遇的一年。在电动车行业竞争激烈的背景下，新日积极应对，不断优化经营战略，努力保持公司的稳步发展。2024年，新日将继续释放品牌核心力量，抓住产品质量和创新的关键词，进一步实现高质量运营，同时为全球用户带来更卓越的出行体验。
Keeping up with user needs is the source of power for the company's continuous innovation. Product research and development should always focus on consumers' needs and riding habits, striving to provide users with a more personalized, convenient and comfortable travel experience. In terms of product matrix design, SUNRA will comprehensively consider and design products that surpass competitors from appearance, performance and technology to ensure that the products have strong competitiveness in the electric mobility manufacturer market.
紧跟用户需求是公司持续创新的动力源泉。产品研发应始终关注消费者的需求和骑行习惯，努力为用户提供更个性化、更便捷、更舒适的出行体验。在产品矩阵设计方面，新日将从外观、性能和技术等方面综合考虑和设计超越竞争对手的产品，确保产品在电动出行制造商市场具有强大的竞争力。
SUNRA released the industry's first high-speed electric motorcycle-Dream at EICMA. It is equipped with an 8000W ultra-powerful motor and an efficient energy management system. It has top performance of "120 kilometers of top speed + 120 kilometers of endurance" and can be called the "ceiling" of high-speed electric motorcycles. In the design of Dream, SUNRA draws inspiration from electric vehicles, integrates the needs of modern urban life, advanced technology and personalized style, leading the trend of urban travel. Dream also has high-end configurations such as anti-skid technology and active anti-collision system to ensure drivers’ riding safety. As an important attempt by SUNRA to get involved in the high-speed electric motorcycle category, Dream fully interprets the new concept of future travel with its avant-garde design and extraordinary performance. It successfully stands out from thousands of product competitions around the world and opens a new chapter in high-end urban electric motorcycle travel.
新日在米兰展发布了业界首款高速电动摩托车Dream。它配备了一台8000W超强力电机和一个高效的能源管理系统。拥有“120公里最高时速+120公里续航”的顶级性能，堪称高速电动摩托车的“天花板”。在Dream的设计中，新日从电动车中汲取灵感，融合了现代城市生活的需求、先进的技术和个性化的风格，引领了城市出行的潮流。Dream还拥有防滑技术和主动防撞系统等高端配置，以确保驾驶员的乘坐安全。作为新日涉足高速电动摩托车领域的重要尝试，Dream以其前卫的设计和非凡的性能，充分诠释了未来出行的新理念。它成功地从全球数千场产品竞赛中脱颖而出，开启了高端城市电动摩托车出行的新篇章。
In addition, SUNRA has refined its product promotion strategies based on the market characteristics of different countries. Except Dream, SUNRA has launched multiple categories of products such as Future, Legend, Miku Solo, etc., allowing overseas users to fully appreciate the brand's efforts to meet the segmented needs of users in different regions. In 2023, SUNRA has successively established a transit warehouse in France and an integrated production, sales and research base in Indonesia. By focusing on the different economic development levels and travel needs of local consumers, SUNRA provides better products and more considerate localized services. This series of strategies will help improve the company's competitiveness in the international market, accelerate the maturity of overseas markets, and promote Chinese brands to the world.
此外，新日还根据不同国家的市场特点，细化了产品推广策略。除Dream外，新日还推出了Future、Legend、Miku Solo等多个类别的产品，让海外用户充分理解该品牌为满足不同地区用户的细分需求所做的努力。2023年，新日先后在法国建立了中转仓库，在印度尼西亚建立了综合生产、销售和研究基地。新日专注于不同的经济发展水平和当地消费者的出行需求，提供更好的产品和更周到的本地化服务。这一系列战略将有助于提高公司在国际市场的竞争力，加速海外市场的成熟，并将中国品牌推向世界。
过去的2023年是新日品牌发展充满挑战和机遇的一年。在电动车行业竞争激烈的背景下，新日积极应对，不断优化经营战略，努力保持公司的稳步发展。2024年，新日将继续释放品牌核心力量，抓住产品质量和创新的关键词，进一步实现高质量运营，同时为全球用户带来更卓越的出行体验。
Keeping up with user needs is the source of power for the company's continuous innovation. Product research and development should always focus on consumers' needs and riding habits, striving to provide users with a more personalized, convenient and comfortable travel experience. In terms of product matrix design, SUNRA will comprehensively consider and design products that surpass competitors from appearance, performance and technology to ensure that the products have strong competitiveness in the electric mobility manufacturer market.
紧跟用户需求是公司持续创新的动力源泉。产品研发应始终关注消费者的需求和骑行习惯，努力为用户提供更个性化、更便捷、更舒适的出行体验。在产品矩阵设计方面，新日将从外观、性能和技术等方面综合考虑和设计超越竞争对手的产品，确保产品在电动出行制造商市场具有强大的竞争力。
SUNRA released the industry's first high-speed electric motorcycle-Dream at EICMA. It is equipped with an 8000W ultra-powerful motor and an efficient energy management system. It has top performance of "120 kilometers of top speed + 120 kilometers of endurance" and can be called the "ceiling" of high-speed electric motorcycles. In the design of Dream, SUNRA draws inspiration from electric vehicles, integrates the needs of modern urban life, advanced technology and personalized style, leading the trend of urban travel. Dream also has high-end configurations such as anti-skid technology and active anti-collision system to ensure drivers’ riding safety. As an important attempt by SUNRA to get involved in the high-speed electric motorcycle category, Dream fully interprets the new concept of future travel with its avant-garde design and extraordinary performance. It successfully stands out from thousands of product competitions around the world and opens a new chapter in high-end urban electric motorcycle travel.
新日在米兰展发布了业界首款高速电动摩托车Dream。它配备了一台8000W超强力电机和一个高效的能源管理系统。拥有“120公里最高时速+120公里续航”的顶级性能，堪称高速电动摩托车的“天花板”。在Dream的设计中，新日从电动车中汲取灵感，融合了现代城市生活的需求、先进的技术和个性化的风格，引领了城市出行的潮流。Dream还拥有防滑技术和主动防撞系统等高端配置，以确保驾驶员的乘坐安全。作为新日涉足高速电动摩托车领域的重要尝试，Dream以其前卫的设计和非凡的性能，充分诠释了未来出行的新理念。它成功地从全球数千场产品竞赛中脱颖而出，开启了高端城市电动摩托车出行的新篇章。
In addition, SUNRA has refined its product promotion strategies based on the market characteristics of different countries. Except Dream, SUNRA has launched multiple categories of products such as Future, Legend, Miku Solo, etc., allowing overseas users to fully appreciate the brand's efforts to meet the segmented needs of users in different regions. In 2023, SUNRA has successively established a transit warehouse in France and an integrated production, sales and research base in Indonesia. By focusing on the different economic development levels and travel needs of local consumers, SUNRA provides better products and more considerate localized services. This series of strategies will help improve the company's competitiveness in the international market, accelerate the maturity of overseas markets, and promote Chinese brands to the world.
此外，新日还根据不同国家的市场特点，细化了产品推广策略。除Dream外，新日还推出了Future、Legend、Miku Solo等多个类别的产品，让海外用户充分理解该品牌为满足不同地区用户的细分需求所做的努力。2023年，新日先后在法国建立了中转仓库，在印度尼西亚建立了综合生产、销售和研究基地。新日专注于不同的经济发展水平和当地消费者的出行需求，提供更好的产品和更周到的本地化服务。这一系列战略将有助于提高公司在国际市场的竞争力，加速海外市场的成熟，并将中国品牌推向世界。
