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TAILG Understanding Women's Needs Creating a Global Model for Female Travel

TAILG Understanding Women's Needs Creating a Global Model for Female Travel

Source: GlobalEV

Editor: GlobalEV

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2024-04-04 16:24:00

On March 30th, the 2024 TAILG Spring Fashion Conference with the theme "She's&He's TAILG Explore Together" was grandly held at Daxue Road in Shanghai, China. This press conference focuses on the travel experiences of female users worldwide, accelerating the youthful innovation transformation of electric two-wheelers.
3月30日,以“She’s&He’s TAILG 一起野”为主题的2024年台铃春季风尚发布会在中国上海市大学路隆重举行。本次发布会聚焦全球女性用户出行体验,加速电动两轮车的年轻化创新转型。


With the rapid rise of the "she economy," more and more women are paying attention to quality of life. However, the electric two-wheeler market is still dominated by vehicles that cater to male preferences in terms of appearance and functionality.
随着“她经济”的迅速崛起,越来越多女性关注品质生活,但在电动两轮车市场上,外观、功能偏向男性需求的车辆仍是主流。


"We hope to develop electric vehicles that are more suitable for female users based on TAILG models that are popular with male users," said Yao Li, president of TAILG Group, in a media interview.TAILG understands the needs and pain points of female riders and has made thoughtful improvements in appearance, lightweight design, and maneuverability specifically tailored for female users.
“我们希望在男生们更爱的台铃车型上,研发出更适合女性用户的电动车。”台铃集团总裁姚立在接受媒体采访时表示。台铃洞悉女性用车的需求痛点,针对外观颜值、轻量化与操控性都进行了贴心升级,专为女性用户量身定制。



At the conference, TAILG introduced its "Bestie Series" products worldwide for the first time, including the "Meimiao" and "Milan" models. The look is inspired by feminine aesthetics, with the Meimiao model boasting a sleek and agile design, while Milan emphasizes a retro aesthetic.
发布会上,台铃全球首发闺蜜系列——美妙与米兰。外观以女性审美为设计原点,美妙造型圆润灵动,米兰突出复古美学。

Both models feature exclusive human-machine engineering design, offering a lightweight and comfortable riding experience. Equipped with TAILG's long-range technology and superior driving control system, they address female riders' concerns about battery life and safety.
两款车均采用人机工程独家设计,轻盈好骑;搭载台铃长续航科技与优越的驾控系统,解决女性用车的续航焦虑与安全顾虑。



TAILG aims to provide more appropriate long-range green travel options for women worldwide through continuous innovation in appearance, craftsmanship and lightweight technology, giving women more travel choices.
台铃希望通过外观设计、工艺、轻量化等方面的持续创新,向全球女性提供更适配的长续航绿色出行工具,让女性出行拥有更多选择。