Language:
TAILG Driving Localized Product Acceleration

TAILG Driving Localized Product Acceleration

Source: GlobalEV

Editor: GlobalEV

View:

2024-05-02 15:32:00

Currently, TAILG has fully accelerated its globalization process, striving to realize the dream of re-creating a TAILG overseas and building a world-leading brand influence.
目前,台铃已在全球化进程中全面按下加速键,为实现海外再造一个台铃的梦想,全力打造 品牌影响力全球第一。

To realize this strategy, TAILG has also started from R&D, manufacturing, marketing and branding, and established ten smart manufacturing bases around the world.  It customizes technical solutions for localized product development and improvement, creates benchmark countries such as Indonesia and Vietnam, realizes the localization of R&D, production and sales, and draws the global map of TAILG.
为了实现这一战略,集团也从研发、制造、营销、品牌各个维度入手, 在全球设立十大智能制造基地,定制适应本土化的产品研发和改良的技术方案,打造如印尼、越南等标杆国家,实现研产销本土化, 绘就台铃全球版图。


According to the localization strategy plan for the Indonesian market, it is planned to open 100 brand stores in 2024. At present, the localized factory in Indonesia has been officially put into operation, and the first standard flagship store will be established in the near future. It will provide localized delivery and after-sales services to Indonesian consumers around the first batch of 12 models launched on the market.
根据印尼市场本土化战略规划,2024年计划开设100个品牌门店。目前,印尼的本土化工厂已正式运转,首个标准旗舰店也将于近期落地,并围绕首批上市的12款车型,为印尼消费者提供本土化交付和售后服务。

In the future, TAILG will continue to deepen its long-range technology while dynamically combining localized product demands for product development, design and improvement. Based on the experience and foundation of many R&D centers such as the Global E-mobility Programme Research Institute, TAILG will explore a path of localized product design in Indonesia and create sustainable products that are loved by Indonesian consumers.
未来,台铃将在坚持长续航技术深化的同时,动态结合本土化的产品需求进行产品开发、设计和改良。在全球低碳出行研究院等众多研发中心的经验和基础上,台铃将在印尼探索一条本土化产品设计之路, 做出可持续发展的深受印尼消费者喜爱产品。


Mr. Chen Yingsheng, Vice President of TAILG Group and President of the Overseas Business Unit, also stated that in order to better achieve localization, given the current hot situation of local subsidies in Indonesia, the company will also consider responding to relevant government subsidy policies in the future to promote Indonesia's electrification process.
为了更好地实现本土化,台铃集团副总裁兼海外事业部总裁陈迎升也表示,针对目前印尼本土补贴火热的情况,未来也会考虑响应政府相关补贴政策,推动印尼的电动化进程。